Marketing

 Key Principles of marketing:

-Market Research -  Data collection – Establishing target audiences – Market segmentation

-Promotion

-Branding

-Advertising

The importance of branding and corporate identity in marketing.

Branding and corporate identity are the most crucial aspects of marketing in any company. Getting a strong and recognisable brand identity can make a company successful. As soon as you become a recognisable name and brand then people start to buy into the name not just the products. Branding is extremely important to get right as it is the first impression your audience get of you company. It can project the right image just with a simple logo or choice of a certain font or colour. The branding reflects the values and personality of a company.  Innocent smoothie company are a perfect example of this, they’re branding reflect an organic earthy theme and this is the whole personality of the business. Their marketing technique, such as the knitted hats suggests a home grown recycling personality that suits what the company is about.