Colour in brand identity.

‘Bimbo design’ is a perfect example of how designers use colour to distinguish their work. People become familiar with the colours as well as the logo and text and this can be much more recognisable at a glance than having to read text. Because of this is it so important for companies to keep the same colour / colours consistent throughout all of their branding. Bimbo design is hot pink and white and the colours have become a brand in themselves. Another good example of this is the mobile phone network and company ‘Orange’, the companies colours are so recognisable and distinctive that on advertisements they only need to show a block of the orange colour for people to know what company the advert is for. Coca Cola is another good example of a company / brand that heavily rely on their colours to advertise. In the diet coke advert they use a cartoon thats mainly silver, white and red so you instantly know that it is an ad for coca cola.