When it came to selecting the colours for a local florist 'fleurti' there was so much choice. The client specified that she would like to use green but was open to suggestions. We tried lots of different colour combinations including using shades of the same colour to pick out certain sections. Using a yellowy green and a shade of yellow is an example of using 'analogous' colours that sit next to each other on the colour wheel. They do work very well together and in my opinion looks very fresh. Just to give the client some alternate options we tried using a very bold red against a beige background so it stands out more. In the end however we used a combination of analogous colours of green, yellow and orange. These work really well as they are natural and flowery colours so a perfect for a florists. They really compliment each other well but the orange is also a nice contrast and gives some interest to the mainly text logo.
You have tested different colours and colur combinations through experimentation and utilised your own ideas to confirm a colour theory. You have also illustrated how colour can be used to communicate a particular idea through the context of the business.
ReplyDeleteUnit 14: 2.1 (with other making colours work post); 2.2; 2.3 achieved