Creating a Brochure in Freehand

One of the projects I have worked on recently has been a brochure for a florist shop. The project involved me working on a variety of software’s to produce the final outcome. 

To begin with I set out the layout in Freehand using the rulers to measure borders and page layout. The customer wanted the brochure to be mainly images with a few captions put on to summarise her business. The photos that she sent over were quite dark and some had a glare from the sun reflecting on them so I took these photographs into Photoshop and adjusted the brightness and edited the shadow and highlights. When the pictures looked equal I then cropped then down so that they looked there best.

Then in Freehand I used the square creator tool to lay out a collage of how I wanted to pictures to sit and I then imported the edited images into Freehand and cut and pasted them into the boxes. When I had got the layout right I worked on the aesthetics of the design. I wanted to use the flower part of their logo blown up in the background. To do this I took their logo into Photoshop and cropped out everything that I didn't want. I then used the magic wand tool to select the background and delete to so that it was transparent. After that I turned the image into grey scale and saved it as a TIFF file. When I then imported the flower into Freehand I could go into the object settings and tick the box to make the background become transparent. Then when I select a colour it only colours the object. 

The client wanted the brochure to be printed on rustic looking, recycled paper. Because of this I had to make sure that the colours stayed vibrant as because the paper has no gloss finish the colours can end up looking slightly dull and muted. This meant that where I normally would of used a darker tint of the colour I used a slightly brighter on instead. 

The client was extremely happy with the outcome and how her brochures looked, as was I.