The context of any business always has a substantial impact
on the design process, as different kinds of businesses at different levels of
industry have different design needs. For example, a small starter business
would have no branding or guidelines in place so it requires broad research and
for the designer to create the guidelines for future designs. In contrast a big
global corporation would have strict regulations and limitations that the
designer would have to follow and as a result wouldn’t have much room for
research or creative flare.
What the business does is also another thing that can dictate
the designer’s choices when it comes to things such as colour, font and imagery.
Businesses such as fashion boutiques would call upon feminine, sometimes
expensive colours such as deep purples and pinks where as a plumping company
would probably want blue. Fonts for a boutique would be elegant, chic and most
likely script, while bold, modern, san serifs are most fitted to plumbing
businesses. Different areas of industry hold different stereotypes when it
comes to imagery, font and colour and although it is always a good idea to do
something more creative and different to standout, these stereotypes are there
for a reason and your work will always appeal to the right target market if you
work with these stereotypes. A simple example of this is recycling companies
using the colour green and the renewable circle icon.
A lot of the time the design process relies heavily on
research and locating the right kind of information. The research stage of the
design process can take many forms; mainly internet research is favoured for
its speed. When I am looking for information I search for business of the same
context as the one I am designing for. This is usually really helpful as it
gives you an idea of what the target market for that business, however you can
sometimes fall into the trap of creating similar designs and not pushing
boundaries and creating something new.
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