The Value of a Proof

A proof is an exact mock up of the design you have done that you then send to the client either for them to check and change or for them to sign off as finished. Proofs are a key part of the design process; there purpose is to get feedback from the client. From a proof they can see exactly how their finished artwork will look and if they need to make any changes, once them changes are made the design is then sent back for another proofing. Another benefit of a proof is that it acts as documented proof of the changes you have made and how many revisions of the design you have provided in case there is a dispute about this. When the final proof has been sent and the client approves this completely this is known as signing off. This is another benefit of a proofing system as it allows for a final design to be documented and signed off