Design Process

The affect the structure of a business has on the design process.

Sometimes the structure of a business can affect the way the design process progresses. For example a well developed and structured business is less likely to need a full branding service. They are most likely to already have well established branding in place with restrictions and corporate guidelines. Corporate guidelines would include things such as font, colour scheme, images and logos. In contrast a new business just starting up would need a lot more help from the designer as they would have no identity in place. They would most likely need to be given more communication time and would probably need to give more information on the brief.